Saucie
Saucie is a chili hot sauce company that is American driven. The company was built on the idea of being free to do what they want. They embrace the ability to create new flavor profiles by utilizing the finest ingredients. All in all, the company is very bold and ambitious. After all, the company's slogan is to "Expect the Unexpected." I wanted to embody the freshness of the company and utilize the “S” to my advantage. The color scheme is bold but not overbearing. To be more eye-catching and get attention from the consumers, the “S” in the logo has a couple of purposes. It is made of a variation of abstract flames and resembles a bird given the original “bird pepper” which started the American fascination with hot sauce to begin with.
